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(Apr. 24) Using Visual Analysis to Uncover Messages about Birth in Birth Room Images

Last updated :2017-04-17

Practical Applications of Functional Linguistics & Discourse Analysis: Lecture Series

The Functional Linguistics Institute, Sun Yat-sen University

 

Using Visual Analysis to Uncover Messages about Birth in Birth Room Images

 

Associate Professor Athena Sheehan

Director of Academic Programs (Midwifery), Western Sydney University, Australia

 

 

As we move into the digital age, society is undergoing a major shift in the landscape of communication. The Internet and in particular the visual messages projected by images on the internet have become powerful tools of persuasion. Many women seek information about birth through accessing the internet. This study examines the images of birth rooms in developed countries to analyse the messages and visual discourse they communicate. Components of Kress and Van Leeuwen’s (2006) social semiotic theoretical framework for image analysis are used to analyse birth room images sourced from the internet. The findings demonstrate three kinds of birth rooms: the technological birth room, the homelike birth room, and the hybrid domesticated birth room. These findings and the implications of these findings, as well as their relevance and importance to midwifery practice will be discussed in this presentation.  

 

 

DATE:       Monday, 24 April 2017

 

TIME:        4:15-6:00pm

 

PLACE:      Room 210, School of Foreign Languages, Guangzhou South Campus, Sun Yat-sen University  

 
 

Athena Sheehan is an Associate Professor and the Director of Academic Programs (Midwifery) at Western Sydney University. In addition to her role as Director of Programs, Athena teaches and coordinates in both undergraduate and postgraduate Midwifery programs, and supervises PhD Research students. She has made major original and innovative contributions to the field of infant feeding and maternal health and has been recognised nationally and internationally for her research in this area. Athena has been competitive in gaining university and external research grants including two Australian Research Council grants.

 

ALL ARE WELCOME