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SYSU Students Won Third Place in HSI Case Competition 2017

Last updated :2017-04-14

Source: School of Tourism Management
Written by: Lao Lifen
Edited by: Wang Dongmei

On April 7, the Hospitality Student Initiative Case Competition 2017-Grand Final was successfully held in the Chinese University of Hong Kong (CUHK). The team from Sun Yat-sen University (SYSU) — made up of four seniors from School of Tourism Management Lao Lifen, Xie Congyu, Zhuang Zhenjie, Yang Chulun — won the second runner-up. The team advisor is Associate Professor Yang Yun from Department of Hotel and Club Management.

Second runner-up (left to right: Lao Lifen, Xie Congyu, Yang Yun (Advisor), Yang Chulun, Zhuang Zhenjie)
The HSI Case Competition 2017 was organized by Chinese University of Hong Kong and sponsored by Hang Lung Properties. It attracted 63 teams from well-known universities in mainland China, Hong Kong, Macao, Taiwan, and Singapore. After the Preliminary Round and the Semi-final, three Hong Kong teams and two mainland China teams entered the Grand Final to compete for the top three.

The topic of this competition was to evaluate Hang Lung’s customer service standard and suggest creative ways for the company to reach a higher level in this area. It was related to marketing, strategic management, service operations and other fields. It mainly checked the creativity and feasibility of the business proposals on the theme of enhancing customer relationship management. Participants were required to present their proposals in English within 15 minutes and answered the judges’ questions on the spot within 10 minutes. The four SYSU entrants put up customer service innovation strategies, which was favored deeply by the judges. Finally, they won the second runner-up and were awarded HK$5,000. This fully demonstrated the professional ability and innovative awareness of SYSU students.

Four contestants with one of the judges
After the competition, the CUHK students expressed their hope for visiting SYSU and having further exchanges.